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Motive Television sells sports documentary to the BBC
Motive Television PLC is pleased to announce that its wholly-owned subsidiary, Motive Television Limited, has sold the award-winning sports documentary “Born to Run: The Secret of Kenyan Athletics” to the BBC.

05 July 2012
Motive Television PLC, the digital television technology, software and services provider, is pleased to announce that its wholly-owned subsidiary, Motive Television Limited, has sold the award-winning sports documentary “Born to Run: The Secret of Kenyan Athletics” to the BBC.

Filmed in Iten, Kenya, the programme follows World Athlete of the Year, David Rudisha, and his coach, Brother Colm O’Connell, as Rudisha prepares for the World Championships in South Korea, with his focus set on London 2012. 

Produced by Motive’s Jamie D'Alton and Anne McLoughlin, the programme is presented by Irish athletics legend Eamonn Coghlan and directed by award-winning documentary maker Maurice Sweeney. It has also won Motive its third Irish Film and TV Award (IFTA), the company having previously won IFTAs for sports documentaries "Marooned" and "The Sound of Sunday".

"Born to Run” explores how Kenya has dominated the running world for so long and the lasting legacy Brother Colm has left on Kenyan athletics. Throughout the programme the messages of opportunity, commitment and effort resonate as we see the sacrifice these Kenya athletes make as Rudisha strives for gold in the World Championships.

"Born to Run” has also been sold to Setanta Sports and RTÉ.
“Born to Run: The Secret of Kenyan Athletics” will be broadcast on BBC4 on Tuesday 10 July at 22:00 and will be repeated on Wednesday 11 July at 12:00 (also on BBC HD) and at 00:50.


Motive Television plc
Michael Pilsworth, Chairman
Leonard M. Fertig, CEO
T: +44 20 7025 8425
Merchant Securities (Nominated Adviser)
Simon Clements / Virginia Bull
T: +44 20 7628 2200

XCAP Securities (Joint Broker)
Jon Belliss
T: +44 20 7101 7070

First Columbus LLP (Joint Broker)
Chris Crawford / Kelly Gardiner
T: +44 20 3002 2070

Financial PR
Cubitt Consulting
Nicholas Nelson / Madeline Douglas
T: +44 20 7367 5100

Brainerd Communicators
Chris Plunkett / Mike Smargiassi
T: +1 212 986 6667

Media PR
Gerry Buckland
T: +44 7774 860011

Notes to Editors

Motive Television provides software and services to the global television industry, enabling Television Anytime Anywhere™. Motive’s patented and proprietary technology platform responds to the heightened viewer demand for watching what they want, when they want, on whatever device they want; and is driven by the mandatory switchover from analogue to digital broadcasting as mandated by the International Telecommunication Union.

Motive Television provides broadcasters and pay television operators with enabling technology that provides opportunities to deliver highly-valued services to viewers that generate additional income and retain existing subscribers, comprising:

Television Anytime. A technology platform that enables digital broadcasters and pay television operators to offer enhanced broadcasting services with or without the need for an Internet connection. These services include, among others, Video-on-Demand, Catch-Up TV, Virtual Channels, Sneak Preview TV, and Targeted Advertising. Television Anytime is currently in commercial operation in Europe both in digital terrestrial (DTT) and soon in satellite (DTH) environments. Patented in Spain and patent pending in the EU. 

Television Anywhere. An advanced multi-screen multi-channel technology that allows a viewer to control and watch all the content received by or recorded in their main home television equipment on any computer, mobile phone, iPad or any other Internet connected device. Television Anywhere is software-based and can be updated via software upgrades on existing STB. US patent pending.

Motive’s content division is:

Motive Television Limited, a Dublin-based award-winning independent production company that produces factual programmes for Irish broadcasters. It specializes in live sports production and sports documentaries and also produces factual and entertainment series.

Motive Television was founded in London in 2005 and its shares are quoted on the London Stock Exchange (AIM).