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Motive Television files new patent
Enhances Advertising Solution for Bestv “TV Anytime” Platform

23 March 2011
London, March 22, 2011 -- Motive Television announced today that its subsidiary, Adecq Digital SL has filed a new patent which further enhances its unique Bestv technology.

The proposed patent, entitled Ad Insertion Solution in a Push Environment was filed on February 11, 2011 in Spain and will be extended across the European Union. This highly developed technology enables advertisers to precisely target terrestrial pay tv subscribers who can receive push video on demand programming by inserting targeted advertising commercials into relevant programming. For example motoring programmes would be suitable for ads for cars, holiday programmes would receive ads for holidays. The technology also allows applicable advertising to be inserted into    pre-recorded programming before it is viewed.

Commenting on the filing, Andre Vanyi-Robin, Managing Director of Bestv said, “This proposed patent highlights the flexibility and the continued evolution of our patented TV Anytime platform. It gives advertisers increased impact through a more targeted and individualized marketing approach for a specific market need, that we identified through our client and industry relationships. We will continue developing new features and capabilities to further enhance Motive Television’s end-to-end service offering for broadcast and pay television operators.”

About Motive Television:

Motive Television provides digital television technology, software and services globally, enabling TV Anytime Anywhere. The market is driven by heightened consumer demand coupled with the mandatory switchover from analogue to digital broadcasting required by the International Telecommunication Union which will come into full effect by 2015.
Motive Television provides broadcasters with new sources of income and business models and currently operates via three subsidiaries:

•    Adecq Digital S.L. (“TV Anytime”) is the creator of Bestv, a patented technology that permits and enables digital terrestrial broadcasters to offer enhanced broadcasting services without the need for the Internet. Broadcasters can earn additional income through these services, including Catch-Up TV, Virtual Channels, Video-on-Demand and Targeted Advertising. Bestv is currently in commercial operation by digital broadcasters in Italy and Spain and successful pilots have been carried out in the Czech Republic and Hungary.

•    NXV Limited (“TV Anywhere”) owns NXVision, an advanced placeshifting television technology that allows a viewer to interact, control and watch their Internet-connected home television from a computer, mobile phone, iPad or any other Internet connected device. NXVision is software orientated, doesn’t require an additional box, and can be updated via software upgrades. US patent pending.
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•    Motive Television Limited, a Dublin-based award-winning independent production company that produces factual programmes for Irish broadcasters. It specializes in live sports production and sports documentaries and also produces factual and entertainment series.

Motive Television (www.motivetelevision.co.uk) was founded in London in 2005 and its shares are quoted on the London Stock Exchange (AIM).

Contacts:

Motive Television plc
Leonard M. Fertig, CEO
T: +44 20 7825 8425

Media PR
Gerry Buckland
T: +44 7774 860011

Financial PR
Cubitt Consulting
Chris Lane / Samantha Boston
T: +44 20 7367 5100

U. S. Communications
Brainerd Communicators
Chris Plunkett / Mike Smargiassi
T: +1 212 986 6667
pdf Download the press release in PDF format