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Motive Television expands activities in the United States
Opens U.S. Subsidiary - Appoints Brainerd Communicators as U.S. Strategic Communications Advisor

03 March 2011
London, England, March 3, 2011 - Motive Television PLC today announced the establishment of Motive Television Incorporated, a U. S. Delaware company, as its newest fully-owned subsidiary to address its growing business in the United States. The new subsidiary will be headquartered in New York with operational activities at client locations.

In conjunction with this expansion, the Company has appointed Brainerd Communicators, a New York-based strategic communications agency, to advise and assist Motive Television in communicating to its audiences in the U. S.

Leonard M. Fertig, CEO of Motive Television PLC, stated, “North America and specifically the United States represent a very large and strategic opportunity for our Motive TV Anytime Anywhere technology platform. This is a very competitive media marketplace and all of the players are working to upgrade their technology platforms to expand their ability to deliver content to consumers through multiple devices. Our subsidiary allows us to better address the unique and specific client and consumer needs of the U.S market and is the logical expansion of our existing European operations.”

Michael Pilsworth, Executive Chairman, added, “The establishment of operations in the U.S. is illustrative of the global nature of our technology and the opportunities for growth and enhancement of long-term shareholder value.”

About Motive Television:

Motive Television provides digital television technology, software and services globally, enabling TV Anytime Anywhere. The market is driven by heightened consumer demand coupled with the mandatory switchover from analogue to digital broadcasting that, as mandated by the International Telecommunication Union, will come into full effect by 2015.
Motive Television provides broadcasters with new sources of income and business models and currently operates via three subsidiaries:

•    Adecq Digital S.L. (“TV Anytime”) is the creator of Bestv, a patented technology that permits and enables digital terrestrial broadcasters to offer enhanced broadcasting services without the need for the Internet. Broadcasters can earn additional income through these services, including Catch-Up TV, Virtual Channels, Video-on-Demand and Targeted Advertising. Bestv is currently in commercial operation by digital broadcasters in Italy and Spain and successful pilots have been carried out in the Czech Republic and Hungary.

•    NXV Limited (“TV Anywhere”) owns NXVision, an advanced placeshifting television technology that allows a viewer to interact, control and watch their Internet-connected home television from a computer, mobile phone, iPad or any other Internet connected device. NXVision is software orientated, doesn’t require an additional box, and can be updated via software upgrades. US patent pending.

•    Motive Television Limited, a Dublin-based award-winning independent production company that produces factual programmes for Irish broadcasters. It specializes in live sports production and sports documentaries and also produces factual and entertainment series.

Motive Television ( was founded in London in 2005 and its shares are quoted on the London Stock Exchange (AIM).


Motive Television plc
Leonard M. Fertig, CEO
T: +44 20 7825 8425

Media PR
Gerry Buckland
T: +44 7774 860011

Financial PR
Cubitt Consulting
Chris Lane / Samantha Boston
T: +44 20 7367 5100

U. S. Communications
Brainerd Communicators
Chris Plunkett / Mike Smargiassi
T: +1 212 986 6667
pdf Download the press release in PDF format