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Successful Bestv broadcast of 3D on digital terrestrial television network
Motive Television PLC (AIM: MTV), the digital television technology, software and services provider, is delighted to announce that it has successfully enabled the broadcasting of 3D television content to a set-top box using its Bestv software over the digital terrestrial television (“DTT”) transmission system.

10 January 2011

“I believe this is a world first,” said Giuseppe Flores d’Arcais, Co- Founder of Bestv and Director of Motive; “This latest innovation, 3-D on terrestrial television, using our Bestv technology, is a major step forward, both for broadcasters and viewers. The success of this service confirms that Bestv is at the forefront of high added value, low-cost broadcasting.”

The service, called “3VOD” by Motive, has been successfully deployed by Italian broadcaster (and client) Mediaset in Italy, demonstrating the versatility and utility of the Bestv software for DTT broadcasters.

“We are very happy to introduce 3D over terrestrial network so early on” says Eugenio Pettazzi, Head of the Premium On Demand Project at Mediaset. “The launch of this service confirms that true value added television is possible on the terrestrial platform and confirms Mediaset’s lead in introducing ongoing innovation in TV viewing”.

So far, 3D broadcasting has only been available in high-bandwidth pay-tv on satellite and cable platforms. Now, using Bestv, terrestrial broadcasters can make the jump to value-added premium services at a fraction of the normal cost.
Mediaset, Italy’s biggest commercial broadcaster, already employs Bestv software in its Premium On Demand service, launched nationally in Italy at the end of 2009.

Motive Television plc
Len Fertig
T: 020 3080 9430

Merchant Securities (Nominated Adviser)
Simon Clements / Virginia Bull
T: 020 7628 2200

Jendens Securities Limited (Broker)
Jeremy Read / Justine Waldisberg
T: 0203 372 2586

Media PR
Gerry Buckland
T: 07774 860011

Cubitt Consulting
Chris Lane / Samantha Boston
T: 020 7367 5100

Motive Television provides digital television technology and services globally, enabling TV Anytime, Anywhere. The market is driven by heightened consumer demand coupled with the mandatory switchover from analogue to digital broadcasting which, as mandated by the International Telecommunication Union, will come into full effect by 2015.

Motive Television provides broadcasters with new sources of income and business models and currently operates via three subsidiaries:

•    Adecq Digital S.L ("TV Anytime"), is the creator of Bestv, a technology that permits and enables digital terrestrial broadcasters to offer enhanced broadcasting services without the need for the Internet. Broadcasters can earn additional income through these services, including Catch- Up TV, Virtual Channels, Video-on-Demand and Targeted Advertising. Bestv is currently in commercial operation by digital broadcasters in Italy and Spain and is being tested in the Czech Republic and Hungary.

•    NXV Limited, ("TV Anywhere") owns NX Vision, an advanced place-changing television technology that allows a viewer to interact, control and watch their Internet-connected home television from a computer, mobile phone, iPad or any other Internet connected device. NX Vision is software orientated, doesn’t require an additional box, and can be
updated via software upgrades.

•    Motive Television Limited, a Dublin-based award-winning independent production company that produces factual programmes for Irish broadcasters. It specializes in live sports production and sports documentaries and also produces factual and entertainment series.

The Group currently operates in Western,and Central & Eastern Europe and anticipates initiating services in North and South America in the near future. Motive Television has 27 employees and was founded in London in 2005 and its shares are quoted on the London Stock Exchange (AIM).


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