Why doesn’t Motive publish details of the companies with whom it has signed Non-Disclosure Agreements (“NDA’s”)?
We are a business-to-business company (“B2B”) with patented technology and before we start to discuss solutions with our broadcaster clients we ask them to sign an NDA, in order to protect our Intellectual Property (“IP”).
This is invariably a two-way NDA, as they are broadcasters and operate in a very competitive landscape. They do not want their competitors to know about new services that they may be offering, using Motive technology.
The NDA’s include wording to the effect that the very existence of the NDA cannot be disclosed, for this reason. We always announce significant contracts immediately after signature, via the London Stock Exchange’s Regulatory News Service and our website (www.motivetelevision.co.uk). Please sign up for our RSS feed if you would like to be notified.
Why has the LOI with CME not led to a full contract yet?
We are fully engaged with CME in completing the process of moving towards an implementation of our technology in their markets and will update the market when the contract is signed. Motive remains in close discussions with CME and has confidence in our progress towards a deployment.
What is the status of Motive’s patents?
Motive’s original Spanish Patent for Television Anytime remains in place, and an application is pending and in process with the EU. There are two additional patents that have been filed in Spain for extensions to Television Anytime. Our Television Anywhere technology has been filed in the United States and is being evaluated. It is in a Patent Pending status.
How does the economic downturn affect Motive and what is the Company doing to respond?
The economic downturn in Europe and the United States has had several effects on Motive’s business, however the Company believes these are temporary. New customers have taken longer to finalize their commitments to deploy Motive’s solutions and existing clients have been slower in paying their bills. As the decision to implement Motive’s Television Anytime Anywhere is transformational and a capital expenditure, television companies have been more careful in making capital commitments.
The Company has responded to this environment in several ways. We have helped our prospective customers overcome internal resistance by assisting them in their business plan and commercial evaluations, making it easier to win over decision-makers. Motive has also planned and begun pilots, market tests, and other low-risk ways that prospective clients can de-risk their decisions. Finally we are focusing more efforts on post-recessionary markets such as the United States and regions where there has been less of a downturn. Motive has been winning over future clients throughout the downturn who will be ready to move forward when the business environment improves.
With the Olympics and an election year, broadcasters in the United States expect 2012 to be one of the best years in recent history for advertising income, and Motive believes it will benefit from this secular rebound.
Why do you not respond to individual emails from private investors?
We receive a large number of emails from private investors and are unable to deal with them individually. In addition, we are sometimes unable to answer them due to regulatory reasons, as the answers may be price-sensitive. However, we try to answer the questions received through this section of the website.
